Laurie began his career in marketing and advertising working with large, consumer facing brands. In 2012 he began volunteering at UHN’s research & innovation hub, the Centre for Innovation in Complex Care, utilizing his understanding of consumer behavior to help influence positive patient behavior and compliance.
Based on this success, he was recruited to Trillium Health Partners (THP) hospital to help establish their research & innovation centre, The Institute for Better Health. He was soon promoted to THP’s communications department where he worked with THP’s senior leadership in the development and implement of innovative strategic projects. Eventually he became AVP, Strategy & Brand Development at the THP Foundation where he oversaw revenue generating business initiatives.
Since 2017, Laurie has worked in the private sector of health care as a Business Development Consultant. In this role, he helps companies navigate the complexities of the health care system and works with them to refine, implement, and scale their products across the private and public markets. In addition, Laurie works with clinics to help identify and implement new technologies and systems that help increase revenue and drive productivity.
Laurie was an early contributor to the development of the CAN Heath Network. His insights into both the public and private sectors of health care helped shape the design of the system.